Goto King Franchise

Businessman | Fanchise | February 7, 2011

Goto King is the Filipino alternative to the typical foreign fast food joints. The tag line says it all “Sarap nang Bayan”. Goto King is offering franchise with a few different packages to choose from. Depending on your investment and/or location, you can start small with a cart or go big with a large dining area.

Goto King is a leading fast food chain specializing in quality and affordable meals and merienda fare, both traditional and non traditional that Filipinos enjoy, with friendly, efficient service and clean, well lit outlets. It advocates the promotion of Filipino culture through the propagation of the high quality and standards of Filipino food production.

History

Goto, or rice porridge with ox tripe, has made Goto King what it is today – a successful fast food restaurant chain. Established in 1984 by Teresa Dula Laurel, it is the core business enterprise of Cater King Food Corporation which was incorporated in the same year.

Goto King’s very first operation was a cart inside the Food Court of SM Cubao selling just goto and tokwa’t baboy. It was a cheap yet filling food concept. When she was operating a small restaurant in the University Belt in the early 80s, Mrs. Laurel noticed that goto, sold by ambulant vendors on the sidewalks, was the popular choice for merienda of students on shoe string budget. Her challenge was to bring this street food fare into the air conditioned comfort of an SM mall. This she did by selling it from a branded cart, cooking it in stainless steel rice cookers and having it served by a uniformed crew. Food safety and hygiene issues were resolved and goto got an upscale image. Its competitive advantage was its quality that hasn’t changed to this day.

The concept was such a huge success that within the year, Goto King was given a regular outlet in the Food Court. It has since become a regular feature in the tenant mix of SM Malls including those in Cebu and Pampanga and eventually in their Supermarkets’ food strip. As its operations grew, so did Goto King’s menu. Other merienda items such as batchoy, dinuguan, lumpiang ubod and pancit palabok were introduced as well as refreshments such as halo halo, sago’t gulaman and leche flan.

With the popular acceptance of the brand and its products, Goto King began its network expansion, opening not only in the food courts of other malls, but also stand alone restaurants. The first of these was located in Timog Avenue in Quezon City and open twenty four hours. To sustain these operations, rice meals were introduced to service the lunch and dinner crowds. True to it’s positioning as the Pinoy alternative to Western fast food, the meal offerings consisted of all time Filipino food favorites and were called Pinoy Deli Meals.

Source: gotoking.com

Note: Our only purpose in showing this Franchise is to share information and to show business oppurtunites to everyone. Modernmanila is not associated in any way with the franchise listed above.

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The link below may also be of interest:
Goto King Franchise Packages

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How to have your Ad appear at the top of Google Search result

SLK230 | Main | May 20, 2012

Posting multiple ads with the same content is not good for your page ranking.

If you are thinking that you will have a better chance to have your Advertisement seen by a potential customer using a search engine like Google, Bing, Yahoo! Search, Lycos, etc. by having multiple duplicate pages then you are mistaken.

Instead Google will penalized your Advertisement for having multiple post with the same content and place your page at the bottom of the list of the search result.

Google will not show any post with the same content anyway, they will only show one page and since you have duplicate contents, your Ad will be penalized and will appear at the bottom of the search list result where a potential customer will not see it.

So instead of creating multiple duplicate Ads, try posting a link into your Facebook account and have your friends like your item. The more people see your Ad, the more chance in running into a potential customer/buyer.

Also if you have a website, create a link into your Ad from your website. The more links you have going into your ad, the better rank it will have for your page (as far as search engines are concerned).

Other potential source of links are forums and blogs. Having multiple links going into your Advertisement will have Google think that your page is important therefore placing it at the top of the search result. Just be careful not to over do the linking because you may be mistaken for and labeled as a spammer at forums and blogs instead, limit your links in your blog comment profile and Forum signature.

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